On average, B2B data decays at a rate of 2.1% per month, meaning across a one-year period, as much as ¼ of your current marketing efforts is not reaching its intended audience. With a continued transition towards Data-Driven Marketing in the B2B World, there has never been a better time to audit and fix your data set to ensure your marketing efforts are continually reaching the right decision-makers.

Bad Data is undoubtedly the biggest barrier to from having a real data-driven business.

Custom Intelligence offer a number of data-led solutions, with a fully managed service, enabling your organization to concentrate on acquiring more customers from your data.

Data Audit / Analysis

Running analysis on your data is an essential part of fixing any data decay, as you’ll be able to fully understand who is actually in your database. Bad Prospect Data being added, together with duplicate or incomplete data can skew performance analytics on marketing campaigns vastly.

Our Analysis Report will provide you with statistics about your data that can be as granular as you need them to be.

What data is missing and where
Email Validation
CTPS Check
Job Title Breakdown (Groupings eg C Level, Director Level and Business Segment eg Finance, IT, Marketing)
Industry & Company Size Breakdown
Location Breakdown
Report on Trends
Overall picture of who in your database meets you ICP and who does not

Once the vulnerabilities have been identified, Custom Intelligence can then create a data hygiene strategy which will enable you to ensure your data remains relevant 24/7.

If you’d like to know more about our Data Audit please click here or email us at sales@custom-intelligence.com

Data Cleanse

Cleansing your Database is the first step towards a fully functional prospect dataset, and an important part of your Data hygiene Strategy.

Custom Intelligence offer a managed data cleansing service, which will provide you with a fully relevant and functional B2B dataset.

We’ll work systematically through your dataset and identify and correct the following:

Current relevant prospects
Flag any incorrect Job Roles, Functions or Titles
Remove and replace any prospects that have left the organization
Add any missing data including Contact Name, Email Addresses, Phone Numbers, Industry Fields or Job Titles
Validate all contact information such as email addresses and telephone numbers

Additionally, should you wish to enhance your current dataset, during the cleanse process we can add in any additional fields including: Turnover, HQ Location and Current Partners.

If you’d like to know more about our Data Cleansing Solutions please click here or email us at sales@custom-intelligence.com

Data Build

Are you looking to target new markets or regions but don’t currently have prospect data? Utilizing our In-house technology Custom Intelligence can build completely bespoke databases in any market globally.

At a base level this would include standard business card information including: