Here's our guide on the best B2B marketing activities in 2023.

1. Content Marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and ultimately, drive profitable customer action.

2. Email Marketing: Sending targeted and personalized emails to prospects and customers to nurture leads and drive conversions.

3. Search Engine Optimization (SEO): Optimizing your website and content to rank higher in search engine results pages (SERPs) and increase visibility and traffic.

4. Social Media Marketing: Utilizing social media platforms to reach and engage with your target audience, build brand awareness, and drive traffic to your website.

5. Webinars: Hosting live, interactive online events to educate and engage prospects and customers on specific topics related to your business.

6. Account-Based Marketing (ABM): A strategic approach to B2B marketing that focuses on a targeted set of high-value accounts and tailors marketing and sales efforts to those specific companies.

7. Referral Marketing: Encouraging current customers to refer new business through referral programs and incentives.

8. Trade Shows and Events: Participating in trade shows and events to network with potential customers and demonstrate your products or services.

9. Influencer Marketing: Partnering with influential individuals in your industry to promote your brand and reach a wider audience.

It's important to remember that the best B2B marketing activities will vary depending on your specific business, target audience, and goals. Try a mix of these strategies and continuously evaluate their effectiveness to find the right mix for your business.